A new company, called Chloe Standard, is seeking to create a microchip search engine that will allow people who find pets to easiliy search and locate the registration service that the chip is registered with. This will streamline some of the common confusion that happens with different chip manufacturers and their registration services, as well as make it easier for pets to be reunited with their owners. The search engine will be free, and will merely require a person to type in the chip number in order to be connected
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